06/02/2024 - 22/02/2024 (Week 1 - Week 3)
Lee Wing Kie / 0364251
Design Principles / Bachelor of Design (Hons) in Creative Media
Task 1 - Exploration
LECTURES
Topic 1: Contrast & Gestalt Theory
Contrast
- Putting different things together.
- without contrast, visual experience would be boring.
- Contrast can make what you see more interesting, highlight something and
show a message.
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| Contrast example |
- Gestalt" refers to "shape" or "form" in German.
- Gestalt principles are like visual rules that help us understand how our
eyes see things.
- Show how we can break down complicated scenes into simpler shapes and how
our eyes see these shapes as one whole thing instead of many separate
parts.
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Gestalt Theory example |
Topic 2: Balance & Emphasis
Balance
- Balance in design is how the visual weight is spread around.
- All the design elements work together to create a balanced
look.
- Arranging things symmetrically or asymmetrically.
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Balance example |
Emphasis
- Emphasis in design helps make certain things stand out and be the
main focus.
- Can use different things like color, shapes, or brightness to make
something more dominant and grab attention.
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| Emphasis example |
Topic 3: Repetition & Movement
Repetition
- Can make a work of design seem active.
- Creates rhythm and pattern.
- Avoid monotony.
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| Repetition example |
Movement
- Seem to be moving in a visual image.
- Comes from the kinds of shapes, forms, lines, and curves.
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| Movement example |
Topic 4: Harmony & Unity
Harmony
- Harmony in design means choosing things that go well together.
- Making sure all the elements in design fit together, whether
have a similar theme, style, or mood.
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Unity
- Using the same colors, shapes, or materials throughout your design to
make it all look connected and pulled together.
- Happens when the elements are arranged to feel balanced and
connected, creating a single theme or idea.
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| Unity example 1 |
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Unity example 2 |
Topic 5: Symbol, Word & Image
Symbol
- A sign, shape, or object that is used to represent something
else.
- provide or convey information, to one or more sentences of text, or
even a whole story.
Pictorial Symbol
- Image related and simplified pictures.
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| Pictorial Symbol example |
Abstract Symbol
- Can look like the objects that they represent but have less
details.
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| Abstract Symbol example |
Arbitrary Symbol
- Don't look like what they represent.
- Invented with the meaning constructed.
- Often use shapes and colors, like simple geometric ones.
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Word and Image
- Use suitable and relevant images when designing.
- Choosing the right words to pair with the imagery.
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Word & Image example |
INSTRUCTION
For Task 1, we are required to choose and provide a brief description of
one goal from the
United Nations' Sustainable Development Goals (UNSDG).
We are required to select an existing art/design work that revolves around that goal of your choice. Beneath the image, include the credit line of the art/design work (title of art/design work, artist’s/designer’s name, year, size, medium, source link).
After that, we need to explain in 100-150 words why you chose that design in relation to the UNSDG goal and list the design principles you observed in that design.
Task 1
I choose the Goal 5 - Gender Equality. This goal aims to achieve gender equality and empower all women and girls.
Chosen artwork:
Title of Art / Design Work: Equal Opportunities
Artist's / Designer's Name: Lucía Sancho Hernández
This artwork relates to UNSDG Goal 5 - Gender Equality. I really
like the title of this piece, 'Equal Opportunities.' This title is
straightforward well with the UNSDG Goals, particularly gender equality.
In the artwork, we can see people of different colors engaged in various
jobs at different locations, using different tools. Everyone has their
own tasks and responsibilities.
Additionally, the artwork uses vibrant colors to represent different
places, jobs, and the diverse skin tones of the people. Smart use of
colors, matching dark tones for places that need darkness and light
tones for places that need light. The overall effect is comfortable and
attractive.
This artwork employs the design principles of Unity, as depicted
by a rocket aligned at the top of the building. Inside the building,
different squares represent various kinds of jobs. The colors, shapes, and all the design elements can be connected
together.
(146 words)
FEEDBACK
Week 2
Try to explain the design of your chosen by describing what you see in the
design.
Week 3
Continue with the task update and include a feedback and reflection
session.
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