DESIGN RESEARCH METHODOLOGY

15/9/2023 - 3/12/2023 (Week 3 - Week 14)
Lee Wing Kie / 0364251
Design Research Methodology / Bachelor of Design (Hons) in Creative Media
Research Implementation

INSTRUCTION



Assignment 1: Research Proposal & Assignment 2: Critical Review (first version)


Final Version: 

Assignment 3: Research Design - Primary Data

Final Version:

Google Survey Form

Assignment 4: Research Reflection Report and Recorded Presentation

Presentation Slides


MP4 of recorded presentation

Assignment 1 to 3 (Full set of slides)


FEEDBACK

Week 4
General feedback:
- Need to put cite - Make into paragraph
- Clearly specify the specific group you are discussing and maintain consistency (exp: Gen z/Digital native).
Specific feedback:
Research Problem
"We want to figure out..." change to "This research would like to know more about.."

Problem Statement
- Need to identify what sort of platform I'm looking at.
- How should this research be directed? It can be extended to focus more on the usage of mobile devices among the younger generation, making it more niche in the latter part of the study's direction.

Research Objective
- The second objective too long, can make it to "To assess usability in terms of how users interact with content within a multiverse design.. "
Research Question - Second question can maintain at third question, can be good for future improvement.
- The third and fourth questions do not align with the second research objective, these questions should be related to the objective.

Week 5
Public Holiday

Week 6
Specific feedback:
Research problrem
- Too long, needs to be summarized in one or two sentences.

Problem statement
- Need to clearly outline the platform preferences of the younger generation.
- What sort of interface are you studying? (WEBSITE/APP?)
- What sort of metaverse aspect? (AR/VR/MR)

Research objective
- The first one doesn't mention the impact on user experience. Add this consideration and ensure it aligns with the first research question.

Research question
- The consideration of the third one can be removed.

Critical review
- Strengths and weaknesses should be organized into paragraphs.
- For the article references, follow the APA style.
- Second article, specify the sample size.(weaknesses)
- Third article, focus on predicting the strengths and weaknesses related to the paper, rather than discussing the strengths and  weaknesses of the metaverse itself.

Week 7
Specific feedback:
Selected method
- explain why this method convenient?
- About survey ( Explain how you plan to identify and reach out to the target group.)
- Justify why the younger generation is your target audience based on research findings.
- Specify the age range of younger generation.

Week 8
Independent Learning Week

Week 9
Specific feedback:
Selected Method
- is our focus due to...change it to "is the focus research due to
- write down the site

Question
(Demographic Profile)
- You can include one more question before Question 6, asking participants how often they travel or inquiring about the purpose of their frequent use of the metaverse.
- Consider asking about their interest in cultural heritage or their experience with cultural heritage tourism. You may choose to exclude this question at the beginning of
the survey, assuming that those interested in cultural heritage tourism have already taken
the survey.

(Survery Question - Section2)
- For Question 2, ensure respondents have a good understanding of the
differences. Find ways to make the distinctions meaningful for them, providing support through visual examples or by presenting what these differences look like. You can include definitions.
- Question 3 modify "when engaging in cultural tourism" to "when engaging in activities related to cultural tourism, such as visiting visual museums.

General Feedback
- When sending out the survey form, it is crucial to define carefully what is meant by
cultural tourism. You can provide respondents with examples such as, "Have you ever toured a museum or used a specific app that allows you to understand
a certain culture more immersively, and so on.
- Ensure that your questions are justified. Explain why you are asking each question.
Attach an explanation to your question, clarifying the purpose behind asking that
particular question.

Week 10
Specific feedback:
-Add "if your current location in Malaysia then you can do this survey and you must have experience in metaverse before"

Survey Form (Introduction)
- Cite

Demographic
- Location can change to current location
- question 4 give an example what is novice, intermediate, advanced
- question 7 add none option

Survey Question (Section 1)
- question 1 add option seldom and very frequent
- question 7 change to purpose of travel or familiarity in metaverse (must show visual
example,"if metaverse use for cultural experience do you think it will be enhancing the experience")

Survey Question (Section 2)
- question 8 is a good question, can provide more visual, can collage at four

General Feedback
- Overall question design should not be toward the people is already know how to use metaverse, but you want to know if metaverse is included in the user experience for cultural
experiences how would it be for them (who question your survey form)
- more about using metaverse to enhance their cultural experience
- you have to specify and kind of interface that you were focus on, and show it on your survey and ask them "if it is on this interface design (show example) where you are holdwer over the artifact in the museum?, "you were be brought into another world historities back in time, do you think this will be increase your emersion of learning about the past or learning a certain cultural? "

Week 11
Specific feedback:
Demographic Profile
- question 3 change to current location in Malaysia

Purpose of Metaverse use
- give an introduction to specific different types of Metaverse application.

Survey Question
- must be consistent (either use travelling or tourism, choose one)
- Add one more question (If you had experienced the metaverse for traveling, how would you describe your experience?)after question 2
- question 3 provide example
- question 4 (use another visual that show people having social interaction when travelling)

Week 12
General feedback:
Can start and continue analyzing the data

Week 13
General feedback:
Can start planning the presentation recording and writing the script.


REFLECTION

For this module, I initially found it a bit challenging because we're year 1 semester 2 students, we hadn't undertaken any research assignments or projects before. Navigating through the various processes took some time. I truly appreciate all the lecturers who consistently care for us. Whenever there were issues in our weekly progress, they addressed them promptly. They are also really open to any questions you may have and always provide answers. Overall, I learned a lot in this module, gaining insights into the research process.

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