DIGITAL PHOTOGRAPHY AND IMAGING | PROJECT 2 - Poster Design & Double Exposure

20/4/2023 - 10/06/2023 / Week 3 - Week 10

Lee Wing Kie / 0364251

Digital photography and imaging / Bachelor of Design (Hons) in Creative Media
Project 2 - Poster Design & Double Exposure

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INSTRUCTIONS

Research 01:
1a.What is Poster Design?

Poster design is the art and practice of creating visual compositions that are intended to be displayed in public places. Posters are usually large, eye-catching that are designed to convey a specific message or promote a particular event, product, or service. Poster design involves a combination of graphic design principles, typography, and imagery to create a composition that is visually appealing and communicates its intended message clearly and effectively.

1b.What is good poster design?

Keep it simple, clear and concise. 1. Attention-Grabbing: A good poster design should be eye-catching and grab the viewer's attention. 2. Clarity: The message conveyed by the poster should be clear and easy to understand at a glance. 3. Typography: Fonts should be legible and easy to read, even from a distance. 4. Color: A good color scheme can enhance the message and make the poster more visually appealing. 5. Message: The message of the poster should be conveyed effectively and leave a lasting impression on the viewer.

1c.What is a photographic poster? What is an illustrated poster? Photographic poster: Usually contains a photograph in the limelight, with some supporting elements like text, iconography etc. These posters are typically used to promote events, products, or services, and the photographs used in the design may be original or stock images. Illustrated poster: Usually containing textual or graphic elements, on a large sheet, designed to be affixed to a wall or other vertical surface. These posters may be created using traditional illustration techniques or digital design tools. Illustrated posters may also include text, but the illustrations are usually the main focus of the design.

1d. Share 3 good photographic posters.

Fig 1.1 Photographic poster1

Fig 1.2 Photographic poster2

Fig 1.3 Photographic poster3

Research 02:
2a. What is Double Exposure? Double exposure is a combination of two exposures in one image to produce evocative results.  Double exposure can be achieved by layering two or more images on top of each other using image editing software. Double exposure is a photographic technique that combines two images in a single photograph to create unique and striking visual effects. It is popular in portrait and fine art photography and can also be used in graphic design to create dynamic compositions.

2b. What is Digital Double Exposure?

Digital double exposure is a technique used in digital image editing to blend two or more images together to create a visually striking and surreal effect. It involves layering images and using layer masks and blending modes to create a unique composition. The technique is popular in fine art photography and graphic design and is used to create visually compelling imagery for a variety of creative projects.

2c. Share 3 good Double Exposure.

Fig 1.4 Double exposure1

Fig 1.5 Double exposure2

Fig 1.6 Double exposure3

Week 5: Double Exposure

My exercise in class:

Fig 1.7 Portrait Image

1. Click W for Object Selection/Quick Selection/Magic Wand tools ser

2. Click “Select Subject” at Option bar

3. Click “Select and Mask” at Option bar

Fig 1.8 Under “Select & Mask”

1. View Mode: Select Overlay, adjust Opacity

Fig 1.9 Show details with refine brush

1. Select “Brush Tool” or “Lasso Tool”

2. Clean the background.

3. Check edges.

4. Output: Select Layer with Layer Mask.

5. Click OK to leave “Select & Mask” mode. 

Fig 1.10 Add forest and clip it to the girl

1. Add forest image and reposition it.
2. Select clipping mask.
3. Double click bg’ solid colour, select the “grey sky colour” with eye dropper.
4. Select brush tool, foreground colour black. Adjust brush size, hardness, and flow.
5. Unmask her face.
6. Duplicate forest layer, flip vertical and reposition, select clipping mask.
7. Adjust the mask, as well as the portrait’s mask.

Fig 1.11 Add clouds and birds

1. Add the two birds’ images.

2. Select Darken/Multiply blending mode to remove white background.

Fig 1.12 Add gradient colour

1. Add Gradient map fill layer.

2. Select a gradient map that you want to experiment.

3. Bring down the opacity.

Final Outcome:

Fig 1.13 Final outcome double exposure exercise

PROJECT 2A: DOUBLE EXPOSURE
Take your own portrait photo (portrait mode)
- Collect background images online (high resolution).
- Import all images to Photoshop and convert them to black & white/ monochrome (Can be a mixture of colors with B & W).
- Make your own double exposure photo.
- Image can be landscape (1920x1080) or portrait (1080x1920)

Fig 1.14 My photo

Fig 1.15 Image of the waves

Fig 1.16 Image of the ocean

Fig 1.17 Image of the birds

Fig 1.18 Image of surfing

Final Outcome:

Fig 1.19 Final Outcome of Double Exposure

PROJECT 2B: POSTER DESIGN

MyTIGER Values Art Competition 2023 - In support of the United Nations’ Sustainable Development Goals, Maybank’s MyTIGER Values Art and Design competition focuses on 12 out the 17 goals outlined under the United Nations Development Programme.

We can choose one topic from the twelve topics provided.

1. No Poverty

2. Zero Hunger

3. Good Health and Well-being

4. Quality Education

5. Clean Water and Sanitation

6. Affordable and Clean Energy

7. Decent Work and Economic Growth

8. Sustainable Cities and Communities

9. Responsible Consumption and Production

10. Climate Action

11. Life Below Water

12. Life on Land

My Theme: QUALITY EDUCATION

Intro: I choose quality education as the theme because it is a hot topic and a fundamental human right that should be accessible to all, regardless of their background or circumstances.

Keyword related to my idea:

“ Education is not a privilege, it's a right.”

“ It has the power to change lives and create a better world for all."

Summary: To create the poster design that conveys the theme of "Quality Education" and show the idea that "Education is not a privilege, it's a right," I will choose a bold and eye-catching font, and use images or graphics that support the theme of the poster, such as an image of students studying or graduation day with a big smiling face. Using the images that showcase diversity to highlight that education is a right for everyone, regardless of race, ethnicity, gender, or socioeconomic status.

References

Fig 2.1 Reference #1

Fig 2.2 Reference #2

Fig 2.3 Reference #3

My Sketches

Fig 2.4 Sketch 1

Fig 2.5 Sketch2

Digital poster based on my sketch

Fig 2.6 Digital poster #1

Fig 2.7 Digital poster #2

After receiving feedback from Mr. Martin, it became apparent that my digital poster fails to effectively capture the essence of the artwork created using Photoshop. Initially, my original digital poster was a simple composition featuring a photograph with added typography to convey the intended theme. Consequently, I have made some adjustments in response to Mr. Martin's feedback.

Final Poster

Fig 2.8 Final outcome

This poster was inspired by my Week 7 Digital Photography & Imaging tutorial course, 'The Cyborg Tutorial'. Additionally, I did some research on Pinterest which helped me generate some ideas. In the design, I placed a child at the center of the poster and divided it in half, incorporating education-related elements to represent a topic related to education. I use color and design elements to create contrast, keep the poster visually appealing and easy to read. The purpose is to make the phrase and the theme stand out, and to inspire viewers to support quality education.

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REFLECTIONS

In regards to Project 2, I found great pleasure in acquiring the skill of double exposure. It proved to be an enjoyable experience, as it has granted me the ability to incorporate this technique into various facets of my design work, such as poster design, as well as in my personal photograph. For the poster design project specifically, I am sincerely grateful for the opportunity to apply the acquired proficiency in double exposure, which has enriched the visual impact and overall effectiveness of my designs.