07/03/2024 - 24/03/2024 (Week 5 - Week 7)
Lee Wing Kie / 0364251
Design Principles / Bachelor of Design (Hons) in Creative Media
Task 3 - Design
INSTRUCTION
For Task 3, we need to produce a work of design inspired by or in
reaction to the one we analyzed.
In Task 3, we need to do:
1. Find some visual references (cite the sources) that inspire your own
ideas.
2. Create 3-5 sketches (manual/digital) of your own ideas.
3. Produce a final design in A4 size, JPEG format.
4. Write a rationale, consisting of about 150-200 words, explaining and
defending the decisions made in your design. This should include the
meaning and purpose of the design, as well as the design principles
evident within it.
Visual References
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| Fig 1.1 Reference 1 (Pinterest) |
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| Fig 1.2 Reference 2 (Pinterest) |
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| Fig 1.3 Reference 3 (Pinterest) |
Sketches
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| Sketch 1 |
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| Sketch 2 |
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| Sketch 3 |
Improvement
After receiving Dr. Charles feedback, I decided to use the X-Men poster
layout as my reference. I selected specific professions that are often
stereotypically associated with men, such as astronaut, fighter pilot,
diver, and police.
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| Fig 1.4 Visual Reference (Pinterest) |
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Fig 1.6 Visual Reference (Pinterest) |
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Fig 1.7 Visual Reference (Pinterest) |
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Fig 1.8 Visual Reference (Pinterest) |
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| Fig 1.9 Visual Reference (Pinterest) |
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| Fig 1.10 Visual Reference (Pinterest) |
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| Fig 1.11 Final Outcome (Week 7: 21/03/2024) |
Final Outcome
"Unisex" is the title of my design. This poster aims to promote
gender equality. Below the title "Unisex", there is a short quote
"She is," giving space for thought to the audience when viewing this
poster.
In the poster, I depict four positions typically defined as men's
jobs. The first job is astronaut, featuring a Muslim woman. The
design aims to represent that gender, race, or religion should not
define one's opportunities. It serves to remind every woman that
they can simply enjoy life nowadays, do what they want to do,
achieve their dreams, and pursue any job they like. The second
position is woman fighter pilot, emphasizing that skies and heights
are equal, and gender knows no bounds. The next job is a woman diver
engineer, one of the most dangerous jobs in the world. It need
venturing into the ocean's depths to address structural or safety
issues, and women are equally capable of excelling in this
field. And the last job is woman army, showing that women can
do jobs usually seen as for men, protecting the people and the
country.
For the design layout, I drew inspiration from the X-Men poster. I also
incorporate different design principles into my artwork. Firstly, I used
balance between the drawing of four job positions. Use
emphasis at the title to ensure it stands out the poster's
message. I strived for unity in design styles and drawing style.
Overall, the artwork appears harmony, as each component and color
complements one another.
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| Fig 2.1 Final Outcome in JPEG (Week 7: 24/03/2024) |
Fig 2.2 Final Outcome in PDF (Week 7: 24/03/2024)
FEEDBACK
Week 6
After receiving feedback from Dr. Charles, my sketches were too
ordinary and very common to see artwork like what my sketches drawn, although it
represented gender equality. He suggests adding things like sailor captain hats or fighter jet
helmets, stuff typically seen as masculine but are actually for
anyone. Can follow this thinking line to improve the sketches.
Week 7
The final version looks good, but the diver position is common, can do some
research and change it to a job typically associated with men. For the
quotes, "She is the man", can make it to 'She is,' allowing the audience
more room to interpret the artwork.
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